Joana Tsoneva



Joana Tsoneva is marketing manager at House Market, the retailer that operates the IKEA brand under franchise agreement in Bulgaria, Greece and Cyprus.

She has professional experience in the field of marketing communications of products and services, brand building and customer experience.

She joined the company in 2012, immediately after the opening of the first IKEA store in Sofia.

Contributor to the realization of the brand’s vision to create a better life for people through models of sustainable partnerships for the benefit of society and the environment.